The ShelfSparrow Store Audit checklist can also guide a self-review of your own online store. It gives you five checks to work through against your product listings, grouped under three headings. Use the online checklist on the Store Audit page or open the standalone checklist. The Store Audit page also links to a printable checklist PDF for an offline pass.
This is a way to organize your own review. The web checklist and printable PDF are reference materials; neither inspects your store, records findings, nor creates the paid Store Audit report.
Set up a complete pass
Start with the set of product listings you intend to review. Work through every listing, either one listing at a time or one checklist criterion across the catalog at a time. Keep the listing identifier beside your own progress notes so you can see which listings you have reviewed and which still need a pass. The checklist does not save your progress, so keep any notes in your own document or on the printed page.
For an online pass, keep your store and one of the checklist pages open together. The Store Audit page groups the criteria under jump links; the standalone checklist presents the same five criteria in a separate page. For an offline pass, use the download link on the Store Audit page to get the printable checklist PDF, then work from it alongside your store.
Listing details
1. Titles
Review the title on every product listing. Open each listing and review its title. Mark that listing’s title check complete in your own notes before moving on.
2. Descriptions
Review the description on every product listing. Read the description on each listing and mark its description check complete in your notes.
Shopper-facing presentation
3. Images
Review listing images. Broken images are flagged as reviewable fixes in the report. Look through the images attached to each listing and note any broken image you find during your self-review. The reviewable-fix wording describes the separate Store Audit report; your checklist notes are not that report.
4. SEO
Review SEO for every product listing. Work through the SEO check for each listing, using the listing’s SEO information in your store platform. Record completion against the listing so none are skipped.
Store operations
5. Stock
Review stock for every product listing. Check the stock information for each listing and mark the stock check complete in your own notes.
Close out your self-review
Make a final pass through your listing list and progress notes to confirm that each listing has been reviewed against all five criteria, in the order above. Keep any follow-up notes with the listing they refer to. This process helps you use the documented checklist consistently; it does not create audit findings or a ShelfSparrow report.
How the checklist differs from the $297 Store Audit
The online checklist and printable PDF are for your own self-review. They are not the paid service and are not a purchased report. The separate ShelfSparrow Store Audit is a $297 one-time service: it reviews every product listing’s titles, descriptions, images, SEO, and stock from a public store link, without a store login. It provides a prioritized plain-English report within 72 hours. Typos and broken images are reviewable suggestions, and nothing changes on your store without your sign-off.
To review the service details or request it, visit the Store Audit page. To continue with your own checklist pass, use the online checklist or download the printable PDF.